A Study on the Impact of Personality Traits on Behavior of Game Players Toward Spending on In-game Microtransactions
This study examined how personality influences consumer behavior of electronic game players.Participants ( N = 479) were respectively placed into four groups called microtransaction group (if they had made Lip Balm any in-game microtransactions, n = 192), free-game group (if they had only played entirely free games, n = 124), pay-to-play group (if